第33章不要害怕失败Don’tFearFailure（2）
Mastoutfailureasthecastoroilofsuccess。Theideaisn’ttofliodisasteriobemysticallyrewardedwithtriumph。Rather，it’sasimplerethatpeoplewhowillinglyriskfailureandlearnfromlosshavethebestceofsugatwhatevertheytry。Oh，you"vehadminorreversesinschoolorlove，butyouhaven’tfailedmeaningfully。Neverfear，saysAmitaiEtzioni，professorofsoicsatGeeWashingtoy，“Everyosaoonelivesafailureprooflifeforever。”Failureiseasytusuallyinvolveslossofmoeemorstatus，”saysCaroleHyatt，co-authorofleFail。Attheveryleast，itissimplyingwhatyouwant。Notthatrationalpeopleshouldwishforcalamity，saysRabbiHaroldKushhorofWhenBadThioGoodPeople，Butastiffdoseofmisfortuenapaiivetutor。It“teaethingabthandatsyouwithyourlimitations”。notesKush’sanimportantpartofmaturity。”Peoplewhoprofitfromlossarethekindoffootsoldiersbusinessleadersseek，“uoussuccessbuildsarroganplacy，”saysmultibilliorialistH。RossPerot，“Ilewholovethebattlefield，peoplewillingtogotothewar。”Thatincludesmakiakes。Unsuccessfulpeople，headds，instinctivelyavoidrisksevegamblemightpayoff。“Yreatdealmorefromwhatdoesn’tworkthanfromwhatdoes。”Failure，hesays，
&hecostofseekinghethoughtoffoulingupparalyzesyou，hereareseveralhelpfulsuggestions:
1。Stopusingthe“F”whachievers，rarelyreferto“failure，”alestingapersoheyprefer“glitch”“bollix”or“course。”
2。Dopersohingsgosour，doyouinstinctivelylabelyourselfaluageyouusetodescribeyourselfeapoeatedlygyourselfanunemployedsalespersonnotonlylabelsyouasoutofwork—synonymouswithfailureinoursociety—itsidersyourselfsomeoions”。Thoseopinioakiodevelopnewskillsorbravelystrikingoutonanothercareer。
3。Beprepared。Helpinsulateyourselfbymappingacatastropheplan。Askyourself：Whatisthepen?Imagininglossofjoborspouseforceyoutoclearlysiderpractiatives。Doyouhaveenoughinsurandcashreservestocarryyhadifficultperiod?Doyouhavetalentsthatginaninployerhandedyouapinkslip?
Keepinmindthattheeseideogramfor“sistsofthecharactersforboth“danger”and
“opportunity。”
&ofailily。Ja，aUyofHoustonprofessor，developedacoursehisstudentsdubbed“Failure101”。Matsonhadhisclassbuildice-cream-stickmock145upsofproduewouldbuy。“Theydesigubsaoflyinhurries，”saysMatson。Theideaswereridiculous，butosoedfailurewithinnovationinsteadofdefeat，theyfeltfreetotryanythiudentshadatleastfivefailuresbeftheirbusiheylearotakefailureasthelastword，saysMatsooreloadaoshootagain。”
5。Neversaydie。Early’sHarris，strupabellyupin1975。Thenonly25，Earlyborrowedohatioworkinstru，tryingtomastertheintrient。Ioborrowmoretostarthisownbusinessagain，havingbuiltasolidreputationwithbahroughdifficulttimes。Earlyexpandedhisrubusiiously。Hetookcollegebusinessadministration。By1988，Early’sadeIne’slistofthe500fastest-growingprivatelyownedpanies。Earlyisnotplat。Memoriesofhardtimeshaunthim。“I’taffetarrogantaboutsuccess，”hesays，“SoI’malwaystryingtoimprovemybusiness。”